‘Fat for beef’: China local drive rewards residents with 0.5kg of meat for same amount of weight lost

The authorities in a grass-roots community in eastern China have trended on social media for its “redundant flesh in exchange for beef” weight-loss initiative targeting local residents. Since the Shanbei Community in Liangxi District, Wuxi, Jiangsu province, launched the creative health campaign on social media on March 9, more than 2,400 people applied to take part within three days, according to the news website The Paper. Internet users have shown immense interest in the move, with many...

By Alice Yan