Shinsegae ramps up foreign shopper push for holiday rush

Shinsegae said Wednesday it will launch its largest-ever promotional campaign to attract foreign national customers ahead of a “super holiday” period in early May, when public holidays in Korea, China and Japan overlap. The move follows strong first-quarter growth in foreign sales at its department stores, led by men’s fashion, up 121 percent on-year; women’s fashion, up 99.6 percent; and cosmetics, up 91.2 percent. To capitalize on the momentum, Shinsegae will focus on discounts in fashion and

By The Korea Herald