Why Hyundai cannot give up China: Its high-stakes Ioniq bet

Hyundai Motor is making its boldest attempt in years to win back Chinese consumers, betting on China-tailored Ioniq electric vehicles to fuel a comeback in the world’s largest automotive market. Last week, Hyundai officially introduced its flagship EV brand Ioniq to the Chinese market, unveiling two concept cars at a brand launch event: the Ioniq Venus sedan and the Earth sport utility vehicle. Hyundai is gearing up to roll out a broader electrification strategy and debut its mass-production Ion

By The Korea Herald