I'm the founder of a fragrance brand that sold out within hours after launching. I doomscroll as part of my job and don't always listen to the comments.

Jackie Aina began her career as a beauty YouTuber. Now, she's the founder and CEO of Forvr Mood, a fragrance brand. Lanna Apisukh for BI This as-told-to essay is based on a conversation with Jackie Aina, the 38-year-old founder and CEO of Forvr Mood, a fragrance brand known for its candles and perfumes. She's also a content creator and is based in Los Angeles. The following has been edited for length and clarity. I'm a founder and a content creator, so no two days are the same. Some days are...