Singapore aims to woo US singles with ‘aunties, not algorithms’ matchmaking push

Can a dose of old-fashioned matchmaking sell a destination? Singapore’s tourism board is betting it might, inviting US-based singles to be paired by “aunties” for a chance to win a four-night trip in a campaign marketers see as an attempt to soften the city state’s reputation for efficiency and order with a touch of warmth and human connection. Comedian Atsuko Okatsuka, Singaporean actress Tan Kheng Hua and astrologer-matchmaker Aliza Kelly have been chosen to front the “Aunties, Not Algorithms”...

By Jean Iau