K-Beauty's Economic and Political Influence

South Korea leverages its K-beauty industry, combining popular culture and innovation, as a strategic economic and political tool.

4 Apr, 05:03 — 4 Apr, 05:03

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DWHigh2h ago

Beauty as strategy: Why K-beauty is also a political success

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political tool.

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K-Beauty's Economic and Political Influence

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Beauty as strategy: Why K-beauty is also a political success

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