Big Ten women’s sports are having a moment. What is the league doing to capitalize?

Lisa Bluder had a captivated audience, and she had a point she wanted to make. On the floor at Carver-Hawkeye Arena stood her former player Caitlin Clark, on hand to watch her No. 22 Iowa jersey be hoisted to the rafters, fittingly on Feb. 2 (or “2-2”), 2025. A few feet away sat the USC women’s basketball team, including budding superstar JuJu Watkins. Secondary-market tickets had reached $650 for spots in nosebleed sections, and more than 1.1 million people watched from home. Bluder, the winnin