Booking.com Executive Uses AI for Competitive Analysis

A top Booking.com exec shares his go-to AI prompt

Booking.com chief business officer James Waters. Booking.com Booking.com's chief business officer said he uses AI to analyze how rivals are tackling strategic problems. James Waters, who oversees areas like product, said AI helps with research that would otherwise take days. The company is also tracking AI spending and working to give teams greater visibility into token usage. Booking.com's James Waters has a new team for opposition research — their names are Claude, Gemini, and ChatGPT. Th...