Brands Urged to Lead with Empathy During Crisis Response Following Accra Floods

Empathy should guide every brand during a crisis – Cecil Ato Kwamena Dadzie

As floodwaters swept through parts of Accra, homes disappeared beneath muddy water, businesses counted devastating losses, and anxious families searched for loved ones, one thing became clear: crises do not only test the resilience of a city—they also test the character of those who communicate with it.

By Ernest Arhinful