Brothers Osborne Embrace 'Sellout' Mindset for New Album Release Strategy

The Grammy-winning country duo discusses navigating social media realities and leveraging their Nashville network for the rollout of their latest record, Watertown.

7 Sept, 11:36 — 7 Sept, 11:36

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rolling-stoneMostly Factual2d ago

Brothers Osborne Are Taking a ‘Sellout’ Approach to Releasing Music

The Grammy-winning country duo on the realities of social media, new album Watertown, and the success of their old Nashville friend group, including Kacey Musgraves and Maren Morris

By Joseph Hudak

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Brothers Osborne Embrace 'Sellout' Mindset for New Album Release Strategy

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Brothers Osborne Are Taking a ‘Sellout’ Approach to Releasing Music

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