Bvlgari CEO Laura Burdese Emphasizes Strategic Patience and Creative Innovation

The luxury brand's new chief executive outlines a deliberate approach to product launches, highlighting the growing market for women's watches and the integration of artificial intelligence in design decisions.

2 Sept, 07:02 — 2 Sept, 07:02

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FTVery High15h ago

Bvlgari’s Laura Burdese: ‘We don’t have this anxiety to keep on launching things’

The brand’s new CEO on experimenting with established designs, the rise of women’s watches and making creative decisions in the age of AI

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Bvlgari CEO Laura Burdese Emphasizes Strategic Patience and Creative Innovation

Sources

Bvlgari’s Laura Burdese: ‘We don’t have this anxiety to keep on launching things’

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