BYD Targets Japanese Kei Car Market with New Compact Vehicle

Chinese automaker BYD is making a dedicated effort to enter the Japanese market with its new compact car, specifically targeting the unique 'kei jidosha' or light car category.

21 Aug, 08:08 — 21 Aug, 08:08

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japan-timesMostly Factual4d ago

BYD’s tiny car has a big mission in Japan

The Shenzhen-based firm is the first foreign player to make a dedicated effort to tackle the boxy kei jidosha, or light car, a quintessentially Japanese vehicle category.

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BYD Targets Japanese Kei Car Market with New Compact Vehicle

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BYD’s tiny car has a big mission in Japan

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