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Nike Overhauls China Strategy, Cuts Online Sellers
Nike is overhauling its China strategy, which includes plans to cut ties with thousands of online distributors. This move aims to streamline its sales operations in a 'cluttered' marketplace.
22 Jul, 04:06 — 22 Jul, 04:23
The Story
Analyzing sources…
Source Diversity
Source Diversity
Moderate (46/100)3 sources25/33
Spectrum spread— 2/5 buckets covered8/33
Far L
Left
Center2
Center (2)
FTmyjoyonline
Right1
Right (1)
seeking-alpha
Far R
Geographic diversity— 3 regions13/34
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Sources
Showing 3 of 3 sources
FTVery High24d ago
Nike to cut ties with online distributors in China sales overhaul
US sportswear brand has struggled in one of its most important markets
Read full article →seeking-alphaMixed24d ago
Nike overhauls China strategy with plans to cut thousands of online sellers
Read full article →myjoyonlineMixed24d ago
Nike to tighten online sales in China amid ‘cluttered’ marketplace
Nike is trying to lure back shoppers in China by controlling how its products are sold online, directing consumers to official Nike channels as the American sportswear giant continues to lose ground to domestic rivals.
By Abubakar Ibrahim
Read full article →Coverage Timeline
First report: myjoyonline · 22 Jul, 04:06|Full coverage: 3 · 18m|Window: 18m
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