Hallyu goes beyond K-pop, data analysis finds

K-pop remains the dominant driver of the Korean Wave, but Hallyu has expanded into a broader range of cultural content — including literature, fine dining and regional storytelling — a new government report showed Wednesday. According to the 2025 Global Hallyu Trend Analysis Report released by the Ministry of Culture, Sports and Tourism and the Korea Culture Information Service, the scale of global engagement has reached unprecedented heights. By analyzing over 1.5 million data points across 30

By The Korea Herald