Patagonia Faces Backlash Over 'Earth Usage Fee' on Online Orders
Outdoor apparel brand Patagonia is receiving significant criticism online after implementing an "earth usage fee" on online purchases, a measure intended to discourage excessive returns. The fee was announced on March 30.
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Patagonia faces criticism for ‘earth usage fee’ on online orders to curb excessive returns
American outdoor apparel brand Patagonia is facing significant backlash online after implementing an “earth usage fee” for online orders, aimed at curbing excessive returns. Announced on March 30, the fee applies exclusively to purchases made through its Tmall store, a premium online shopping platform operated by Alibaba, which also owns the South China Morning Post. During last year’s Double 11 shopping festival, Patagonia’s Tmall store shipped 16,179 packages, leading to a staggering return...
By Fran Lu
Read full article →US company faces backlash for charging ‘earth usage fee’ on online orders: 'If they really care, they should shut down'
The fee, announced on March 30, applies only to purchases made through Patagonia’s store on Tmall in China.
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