WME Sells 160over90 Sports Marketing Agency to Publicis in Major Global Deal
WME has finalized a deal to sell its sports marketing and creative agency unit, 160over90, to the French advertising giant Publicis Groupe for over $500 million, aiming to expand Publicis's sports business, with financial details now confirmed.
Source Diversity
Source Diversity
Moderate (29/100)Sources
WME Sells Sports Agency 160over90 to Publicis in $500 Million-Plus Deal
WME Group is slimming down: The company is selling 160over90, its sports marketing and creative agency unit, to French advertising giant Publicis Groupe. Publicis is paying more than $500 million for 160over90, according to the Wall Street Journal. The deal is subject to the customary closing conditions including regulatory approvals. Endeavor, the predecessor company of […]
By Todd Spangler
Read full article →WME Inks $500 Million Deal to Sell 160over90 Sports Marketing Firm to Publicis
The French advertising giant will acquire the marketing agency to expand its sports business.
By Alex Weprin
Read full article →WME Selling 160over90 Sports Marketing Agency To Publicis
In a big global deal, giant Publicis Groupe has entered into a definitive agreement to acquire sports marketing and creative agency 160over90 from WME Group. Financial details weren’t disclosed but Deadline confirmed a WSJ report that the price tag is over $500 million. The combined, expanded Publicis Sports group will report to Suzy Deering, CEO […]
By Jillg366
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