CMOs from Coach, American Eagle, and more dish on the platforms and tools they're most focused on

Bobbie's Kim Chappell, American Express' Elizabeth Rutledge, and Comcast's Jon Gieselman discussed their platform strategies. Philip Vukelich, Derek Reed for BI Top marketers are shifting their platform priorities to target Gen Z and Gen Alpha. American Eagle and Coach are using Pinterest and consumer interviews to reach Gen Z. Bobbie and Comcast are leaning into YouTube and AI to engage and support audiences. Our digital lives are fragmenting across more platforms and formats — and market...