Coca-Cola Revives 'Hilltop' Jingle in New Ad Campaign

Coca-Cola is banking on the enduring appeal of its famous 'Hilltop' jingle from the 1970s, featuring it in a new advertisement set to debut during the NCAA March Madness telecast, hoping to foster harmony among modern audiences.

6 Apr, 13:00 — 6 Apr, 13:00

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varietyMostly Factual1d ago

Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut during Monday night’s telecast of the NCAA March Madness championship game between the University of Connecticut and the University of […]

By Brian Steinberg

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Coca-Cola Revives 'Hilltop' Jingle in New Ad Campaign

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Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds

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