Starbucks takes spending crown, Mega Coffee leads visits in Korea

Starbucks ranked as the food and beverage retail brand with the highest total spending by Korean consumers, while budget coffee chain Mega Coffee recorded the most transactions, according to data released Friday by market analytics firm Wiseapp Retail. Based on a sample analysis of Korean credit and debit card payments, Starbucks topped the list of food and beverage retail brands by total payment value over the six months from September 2025 to February 2026. When Starbucks’ spending was indexed

By The Korea Herald