Ferrari's First Electric Car, Luce, Faces Public Backlash

Ferrari's unveiling of its first all-electric car, the 'Luce,' has sparked significant backlash and mockery online, with many fans expressing disappointment. The negative reception has led to questions about the future direction of the iconic brand.

27 May, 04:30 — 27 May, 17:59

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Why this matters

Ferrari's entry into the electric vehicle market is a significant moment for the luxury automotive industry, signaling a major shift for a brand historically defined by its roaring combustion engines. The mixed reception and stock market reaction highlight the challenges even iconic brands face in adapting to electrification while maintaining their brand identity and appealing to traditional enthusiasts and new buyers.

Key entitiesFerrari Ferrari Luce Pope Leo XIV

The Story

What 21 sources agree on, dispute, and miss

What sources agree on

Ferrari unveiled its first all-electric car, named 'Luce'.
The car's design has been met with widespread online mockery and criticism.
Ferrari's stock price initially plunged following the announcement.
Pope Leo XIV had an exclusive preview of the Ferrari Luce.

Key claims2 agreed · 1 disputed · 1 unverified

✗

The Ferrari Luce was unveiled on Tuesday, May 26th.

disputed·iefimerida

Disputed bydennik-n

dennik-n states the car was presented on Monday.

✓

The Ferrari Luce is priced around 550,000 euros.

agreed·le-figaroirish-independent

✓

Ferrari's stock plunged by over 8% on Tuesday.

agreed·ANSAel-mundo

The Ferrari Luce has 1050 horsepower.

unverified·hvg

Where they diverge

Public and investor reaction to the Luce

iefimerida20-minutendennik-nindex-hrnzz+3 moreel-mundotvn24irish-independent

Overwhelmingly negative, with widespread mockery and significant stock drops.

hindustan-times

Divided opinions, with some praise alongside criticism.

ANSA

Initial plunge in stock price followed by a slight recovery.

Coverage gaps

The specific price point of the Ferrari Luce

Reporteddennik-nle-figarohindustan-timesirish-independent

Missingiefimerida20-minutenfaz+6

The horsepower of the Ferrari Luce

Reportedhvg

Missingiefimerida20-minutenfaz+9

The Story

Analyzing sources…

Source Diversity

Excellent (92/100)

21 sources33/33

Spectrum spread— 4/5 buckets covered25/33

Far L1

Far Left (1)

The Guardian

Left12

Left (12)

cnbciefimeridapublicodennik-nindex-hrndtvhvgindian-express+4 more

Center2

Center (2)

20-minutenANSA

Right6

Right (6)

faznzzle-figarohindustan-timesel-mundoirish-independent

Far R

Geographic diversity— 18 regions34/34

India3Switzerland2US1Greece1UK1Portugal1Germany1Slovakia1Croatia1France1Hungary1Romania1Austria1Italy1Spain1Poland1Bulgaria1Ireland1

Political spectrum

LeftCenterRight

der-standard

iefimerida

publico

dennik-n

index-hr

ndtv

hvg

tvn24

indian-express

hotnews

dnevnik-bg

20-minuten

ansa

hindustan-times

faz

irish-independent

nzz

le-figaro

el-mundo

Outlet rating This story

SourceOutletiGeneral editorial lean of the outletStoryiHow they covered this specific storyToneFactuality

der-standardcenter-leftcenter-leftanalytical—Discusses Europe's role in EV production

iefimeridacenter-leftcenter-leftsensational—Highlights dramatic shift, public mockery

publicocenter-left

Coverage leans: center-left

The coverage generally leans center-left, with many outlets focusing on the negative public reaction and the challenges of transitioning to electric vehicles, while some right-leaning outlets also highlight investor skepticism.

Sources

Showing 7 of 21 sources

The GuardianMostly Factual6h ago

Why is Ferrari facing such a backlash to its first electric car?

The Italian marque has broken with the past with its four-door, €550,000 Luce and traditionalists are furious Ferrari is different from other carmakers, and so are its product launches. So revered is the company in its native Italy that among the first people to sit behind the wheel of its first electric vehicle were the country’s president, and the pope. Yet judging by the backlash from investors, some critics and – inevitably – a horde of online commenters, the sportscar manufacturer may...

By Jasper Jolly

Read full article →

cnbcMostly Factual6h ago

After Ferrari Luce backlash, Lamborghini CEO says canceling its own EV was the right choice

Lamborghini CEO said the automaker's decision to kill its EV to focus on plug-in hybrid electric vehicles was "the right way to go" for his company.

Read full article →

indian-expressMostly Factual12h ago

Meet Maextro S800: China’s tech-heavy answer to Rolls-Royce and Maybach

Read full article →

hindustan-timesMostly Factual15h ago

Meet Luce, Ferrari's ₹5.5 crore EV entry. Not everyone is thrilled

The Ferrari Luce, the brand's first EV, has sparked divided opinions. While some praise it, others worry it strays too far from Ferrari's iconic image.

Read full article →

ndtvMostly Factual10h ago

Hormuz Oil Shock To Boost Electric Car Sales: World Energy Body

According to the IEA, the number of electric vehicles (excluding two-wheelers and three-wheelers) globally is projected to increase from approximately 80 million today to 510 million by 2035.

Read full article →

irish-independent19h ago

Ferrari ridiculed over €550,000 EV as Luce branded ‘an aesthetic and technological insult’

Shares plummet as Italian firm unveils first electric car

By Hans van Leeuwen, Nick Squires

Read full article →

ANSAMostly Factual15h ago

Ferrari stock regains some ground after plunging following Luce's presentation

(ANSA) - ROME, MAY 27 - Ferrari's share price regained some ground in early trading on the Milan bourse on Wednesday, rising by 1.2%, after the legendary carmaker's stock plunged by over 8% on Tuesday, when its first all-electric car - Luce - got a frosty reception following its unveiling to the world. Analysts took issue with the design, considered by some to be distant from Ferrari's aesthetic traditions, and the high price. The Luce will go on sale with a list price of 550,000 euros and th...

By ANSA

Read full article →

Coverage Timeline

First report: irish-independent · 27 May, 04:30|Full coverage: 21 · 13h|Window: 13h

Left-leaningCenterRight-leaning

irish-independent27 May, 04:30First to report

Ferrari ridiculed over €550,000 EV as Luce branded ‘an aesthetic and technological insult’

2h later

dnevnik-bg27 May, 06:46

Продажбите на нови електромобили в България растат с 216.7% през април

tvn2427 May, 07:10

Nie pomógł nawet papież. Ferrari zalicza spadki po premierze

el-mundo27 May, 08:01

Ferrari se hunde en Bolsa tras presentar el Luce, su primer coche 100% eléctrico

ANSA27 May, 08:08

Ferrari stock regains some ground after plunging following Luce's presentation

hindustan-times27 May, 08:12

Meet Luce, Ferrari's ₹5.5 crore EV entry. Not everyone is thrilled

der-standard27 May, 09:00

Europa kann Elektroautos

2h later

hotnews27 May, 10:57

Șefii UE sunt tot mai iritați din cauza mașinilor electrice pe care le-au primit

indian-express27 May, 11:42

Meet Maextro S800: China’s tech-heavy answer to Rolls-Royce and Maybach

hvg27 May, 11:53

Leó pápa máris kipróbálta az első elektromos Ferrarit – videó

1h later

ndtv27 May, 13:13

Hormuz Oil Shock To Boost Electric Car Sales: World Energy Body

le-figaro27 May, 13:34

Le pape Léon XIV s’est assis en avant-première sur la Luce, première Ferrari électrique de l’histoire

nzz27 May, 13:58

Zweifel am Mythos: Ferrari verschreckt die Anleger mit dem ersten reinen Elektroauto

1h later

index-hr27 May, 15:00

FOTO Internet se masovno sprda s prvim električnim Ferrarijem

dennik-n27 May, 15:02

Riskujeme zničenie legendy, povedal o elektrickom Ferrari jeho bývalý riaditeľ. Auto za pol milióna rozhnevalo internet

faz27 May, 15:06

Vollelektrischer „Luce“: Der Papst und der Ferrari

publico27 May, 15:19

Lancia revela o novo Gamma, destacando o design e grande autonomia

20-minuten27 May, 15:48

«Eine Ikone stirbt»: Fans spotten über E-Ferrari

1h later

The Guardian27 May, 17:16

Why is Ferrari facing such a backlash to its first electric car?

iefimerida27 May, 17:17

Τρελό τρολάρισμα στo νέo, ηλεκτρικό όχημα της Ferrari - «Μοιάζει με ηλεκτρική σκούπα»

cnbc27 May, 17:59Latest update

After Ferrari Luce backlash, Lamborghini CEO says canceling its own EV was the right choice

Story evolution

The initial narrative focused solely on the negative public and investor reaction, but later shifted to include the detail of Pope Leo XIV's preview and a slight recovery in Ferrari's stock, adding layers to the story beyond just the criticism.

Unveiling and Initial Negative ReactionMay 26th - early May 27th

Ferrari officially presented its first EV, the Luce, which immediately triggered widespread online mockery and a sharp decline in the company's stock price.

Papal Preview and Continued CriticismMay 27th morning

Reports emerged of Pope Leo XIV having an exclusive preview of the Luce, while public and investor criticism continued, with some outlets detailing the car's price and horsepower.

Stock Market AdjustmentMay 27th early afternoon

Ferrari's stock began to regain some ground after its initial plunge, indicating a slight market correction.

Ferrari's First Electric Car, Luce, Faces Public Backlash

Why this matters

The Story

What sources agree on

Key claims2 agreed · 1 disputed · 1 unverified

Where they diverge

Coverage gaps

The Story

Source Diversity

Source Diversity

Political spectrum

Sources

Why is Ferrari facing such a backlash to its first electric car?

After Ferrari Luce backlash, Lamborghini CEO says canceling its own EV was the right choice

Meet Maextro S800: China’s tech-heavy answer to Rolls-Royce and Maybach

Meet Luce, Ferrari's ₹5.5 crore EV entry. Not everyone is thrilled

Hormuz Oil Shock To Boost Electric Car Sales: World Energy Body

Ferrari ridiculed over €550,000 EV as Luce branded ‘an aesthetic and technological insult’

Ferrari stock regains some ground after plunging following Luce's presentation

Coverage Timeline

Ferrari ridiculed over €550,000 EV as Luce branded ‘an aesthetic and technological insult’

Продажбите на нови електромобили в България растат с 216.7% през април

Nie pomógł nawet papież. Ferrari zalicza spadki po premierze

Ferrari se hunde en Bolsa tras presentar el Luce, su primer coche 100% eléctrico

Ferrari stock regains some ground after plunging following Luce's presentation

Meet Luce, Ferrari's ₹5.5 crore EV entry. Not everyone is thrilled

Europa kann Elektroautos

Șefii UE sunt tot mai iritați din cauza mașinilor electrice pe care le-au primit

Meet Maextro S800: China’s tech-heavy answer to Rolls-Royce and Maybach

Leó pápa máris kipróbálta az első elektromos Ferrarit – videó

Hormuz Oil Shock To Boost Electric Car Sales: World Energy Body

Le pape Léon XIV s’est assis en avant-première sur la Luce, première Ferrari électrique de l’histoire

Zweifel am Mythos: Ferrari verschreckt die Anleger mit dem ersten reinen Elektroauto

FOTO Internet se masovno sprda s prvim električnim Ferrarijem

Riskujeme zničenie legendy, povedal o elektrickom Ferrari jeho bývalý riaditeľ. Auto za pol milióna rozhnevalo internet

Vollelektrischer „Luce“: Der Papst und der Ferrari

Lancia revela o novo Gamma, destacando o design e grande autonomia

«Eine Ikone stirbt»: Fans spotten über E-Ferrari

Why is Ferrari facing such a backlash to its first electric car?

Τρελό τρολάρισμα στo νέo, ηλεκτρικό όχημα της Ferrari - «Μοιάζει με ηλεκτρική σκούπα»

After Ferrari Luce backlash, Lamborghini CEO says canceling its own EV was the right choice

Story evolution

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Why this matters

Story evolution

The Story

What sources agree on

Key claims2 agreed · 1 disputed · 1 unverified

Where they diverge

Coverage gaps

Political spectrum

Coverage matrix(21 sources)