APR zeroes in on Europe through Sephora

APR said Friday that its flagship skin care brand Medicube has been launched on Sephora, signifying the Korean firm’s entry into the European market. The rollout will cover 17 countries across Europe, including France, Germany, Italy and Spain, with Medicube products set to be introduced at around 450 offline stores as well as Sephora’s online platforms in phases this month. According to APR, the products include the Zero Pore Pad, PDRN Pink Peptide Ampoule, Collagen Night Wrapping Mask and Coll

By The Korea Herald