CAA Aims to Increase Marketer Involvement in Hollywood Creative Projects

Creative Artists Agency (CAA) is seeking to integrate more marketers into Hollywood's creative processes, recognizing the growing prevalence of brand integrations in even high-prestige projects.

8 Apr, 22:27 — 8 Apr, 22:27

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hollywood-reporterMostly Factual146d ago

CAA Wants to Bring More Marketers to Hollywood’s Creative Table

Brand integrations have become increasingly common on even relatively prestige projects and the major agency is looking to make more deals.

By Etan Vlessing

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CAA Aims to Increase Marketer Involvement in Hollywood Creative Projects

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CAA Wants to Bring More Marketers to Hollywood’s Creative Table

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