Steve Jobs' 1997 Vision: Apple Should Emulate Nike's Inspirational Marketing

In 1997, Steve Jobs urged Apple employees to learn from Nike's marketing, emphasizing that Nike sold inspiration, not just shoes. This philosophy influenced Apple's iconic 'Think Different' campaign.

9 Aug, 07:33 — 9 Aug, 07:33

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Times of IndiaMostly Factual5h ago

In 1997, Steve Jobs told employees: Nike sells shoes, yet inspires millions

Steve Jobs saw Nike's marketing as a prime example for Apple. He believed Nike sold inspiration, not just shoes to customers. Jobs urged Apple to focus on its core values and mission. This philosophy led to Apple's iconic "Think Different" campaign. The campaign celebrated creativity and innovation, not technical specifications.

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Steve Jobs' 1997 Vision: Apple Should Emulate Nike's Inspirational Marketing

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In 1997, Steve Jobs told employees: Nike sells shoes, yet inspires millions

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