Can Chris Hemsworth Help Break Australian Whisky Into the U.S. Market?

Industry experts believe the globally recognized Australian actor's brand could finally help domestic distilleries overcome historical barriers and establish a foothold in America.

4 Sept, 01:55 — 4 Sept, 01:55

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sydney-morning-heraldMostly Factual8h ago

‘A defining moment’: Can Chris Hemsworth put Australian whisky on the world map?

Despite the trophy-filled cabinets, we’ve never been able to crack the US whisky market. The industry reckons a hyper-masculine, down-to-earth Aussie actor could be the hero we need.

By Erina Starkey

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Can Chris Hemsworth Help Break Australian Whisky Into the U.S. Market?

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‘A defining moment’: Can Chris Hemsworth put Australian whisky on the world map?

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