Canadian Retailers Pivot to Direct-to-Consumer Models Amid Domestic Demand Surge

Growing consumer preference for locally manufactured goods is driving Canadian businesses to prioritize direct sales channels and reduce reliance on the United States market.

1 Sept, 15:49 — 1 Sept, 15:49

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Demand for Canadian-made goods gives rise to more direct-to-consumer sales, less focus on U.S. market

While some retailers see the buy Canadian movement as a ‘passing fad,’ others are more willing to promote Canadian brands, one company leader says

By Brett Bundale

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Canadian Retailers Pivot to Direct-to-Consumer Models Amid Domestic Demand Surge

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Demand for Canadian-made goods gives rise to more direct-to-consumer sales, less focus on U.S. market

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