Nike Shares Tumble as Disappointing Guidance Signals Delayed Turnaround
Nike's shares tumbled by approximately 9% after its third-quarter earnings report, following the sportswear group's soft guidance for the fourth quarter and CEO John Donahoe's statement that the company's comeback plan is taking longer than anticipated, signaling a turnaround farther from the finish line than hoped.
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Nike shares tumble on unexpected forecast for sales decline
Sportswear group’s softer than anticipated outlook stirs concerns about multiyear turnaround plan
Read full article →Nike's disappointing guidance signals its turnaround is farther from finish line than we hoped
It's hard for the market to have faith in Nike when its guidance continues to fall short of expectations.
Read full article →Nike CEO says its comeback plan is taking longer than expected, sending shares tumbling more than 8%
Nike's shares dropped after its third-quarter earnings. VIEW press/Corbis via Getty Images Nike's Q3 2026 revenue stayed flat at $11.3 billion, and shares dropped over 8% after market close. Running led Nike's growth, highlighting the focus on performance wear. Nike's digital sales fell due to promotions, while sportswear faced revenue challenges. Nike's "Win Now" turnaround plan isn't seeing immediate results. The sports giant announced its third-quarter earnings results for fiscal year 20...
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