BYD charges into Korea’s EV market, a rare win for China brands

Riding the wave of rising oil prices and aggressive pricing strategies, China's largest electric vehicle maker BYD is making bold inroads into South Korea, a market traditionally dominated by Hyundai Motor and German luxury marques. Just 15 months after entering the market in January 2025, BYD has emerged as one of the fastest-growing imported car brands. BYD sold 1,664 vehicles here in March, ranking fourth among imported brands behind Tesla, BMW and Mercedes-Benz, according to data compiled by

By The Korea Herald