Celebrity Chef Restaurants and Applebee's Adopt Similar Business Strategies

Celebrity-chef restaurants and Applebee's are using the same playbook

Celebrity-chef restaurants and Applebee's have more in common than you might think. NurPhoto/Getty Images; Scott Olson/Getty Images; Tyler Le/BI Stepping inside Gordon Ramsay's Hell's Kitchen in Atlantic City felt like entering a TV set, with mood lighting, marble floors, and screens playing his most iconic moments. Diners sipped $18 cocktails and scanned the menu for the dishes they knew would be there — Ramsay staples like beef Wellington and pub-style burgers, or the Caesar salad they'd a...