Fake K-beauty surges overseas as global popularity soars

As K-beauty’s global popularity continues to climb, counterfeit and copycat products targeting Korean cosmetics brands are spreading rapidly overseas, raising concerns over intellectual property violations and consumer safety. South Korea’s cosmetics exports surpassed $11.4 billion last year, ranking the country second worldwide. As brand recognition and consumer trust grow, so does the proliferation of so-called “dupes” seeking to capitalize on the K-beauty boom. The expansion of e-commerce and

By The Korea Herald