China childhood staple ‘White Rabbit’ candy gains global praise for classic wrapper design

The time-honoured Chinese creamy candy brand White Rabbit recently went viral for its iconic wrapper design, but the brand, having pursued an active rebranding strategy and collaborations, offers much more than its traditional legacy. A netizen on X, under the handle @weeabob, shared a post featuring the candy’s classic blue, red, and white wrapper, praising it as an “absolute masterstroke of graphic design.” This post garnered 260,000 likes and 600 comments, with many users reminiscing about...

By Fran Lu