Amazon MX Player Rolls Out Microdrama Service Fatafat As Vertical Video Gains Momentum In India

Amazon MX Player has launched a microdrama service, as a new report predicts huge growth for vertical video in India. Fatafat will be a mobile-first platform offering serialized vertical videos for free, marking the latest arrow in Amazon’s streaming bow in India. Series will be offered in the romance, thriller and youth-led categories. Besides the […]

By Jesse Whittock