Promoting Portuguese Olive Oil: US Sales in Pharmacies Highlight Marketing Challenges

The Portuguese olive oil sector faces a paradox, focusing on production quality but struggling with effective marketing to consumers, with an example cited of its sale in US pharmacies.

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publicoPortuguese3d ago

Como promover o azeite português? Nos EUA, é vendido nas farmácias

O sector olivícola em Portugal continua a dar corpo a um paradoxo: insiste em concentrar-se sobretudo em produzir bem e comunicar mal junto do consumidor final, cá dentro e lá fora.

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Promoting Portuguese Olive Oil: US Sales in Pharmacies Highlight Marketing Challenges

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Como promover o azeite português? Nos EUA, é vendido nas farmácias

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