Chili's CEO says the chain's comeback comes down to 2 simple principles

Chili's is defying a casual-dining slowdown with growth driven by viral menu hits, a focus on value, and a back-to-basics strategy. Chili's Grill & Bar; Robert V Schwemmer/Shutterstock Chili's is outperforming casual-dining rivals like Applebee's and Red Lobster in sales and traffic growth. CEO Kevin Hochman credits a simple formula: "Marketing brings them in; ops brings them back." The chain's focus on fundamentals and value is driving its turnaround, he told Business Insider. Chili's has ...