China Lunar New Year Box Office Falls 39.5% to $835 Million as ‘Pegasus 3’ Drives Half the Market

China Lunar New Year Box Office Falls 39.5% to $835 Million as ‘Pegasus 3’ Drives Half the Market

Mainland China’s 2026 Lunar New Year box office reached RMB5.75 billion ($835.5 million) during the Feb. 15-23 holiday period, down 39.5% year-on-year, with total admissions of 120 million, a 35.8% decline, according to Maoyan Research Institute’s “Insight Report on 2026 Spring Festival Holiday Box Office Film Data.” The sharp drop follows last year’s phenomenon “Ne […]

By Naman Ramachandran