Chinese retail platform Temu challenges consumers and retailers

Chinese retail platform Temu challenges consumers and retailers

Chinese discount retailer Temu wants to get closer to its customers – via Swiss retailers and warehouses in Europe. However, just because something is labelled "local" does not necessarily mean there is a Swiss supplier behind it. In the event of a dispute, this can become a problem for consumers. Since Temu was founded in 2022, the online shop has been growing rapidly. In Switzerland, the platform has already climbed to fourth place among the top-grossing online shops, overtaking Amazon in t...

By Aline Hämmerli, SRF