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Chinese Sports Brand Challenges Nike and Adidas
A prominent Chinese sports brand is making significant inroads into the global market, positioning itself as a direct competitor to established giants like Nike and Adidas. The brand's growing influence signals a shift in the athletic wear industry.
26 Apr, 22:24 — 26 Apr, 23:48
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BBCHigh122d ago
The Chinese sports brand taking on Nike and Adidas
Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
Read full article →myjoyonlineMixed122d ago
The Chinese sports brand taking on Nike and Adidas
China's economy was just starting to open up in the late 1980s when a determined high school dropout made his way to Beijing with 600 pairs of shoes.
By Abubakar Ibrahim
Read full article →Coverage Timeline
First report: BBC · 26 Apr, 22:24|Full coverage: 4 · 6h|Window: 6h
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