Chipotle Mexican Grill Opens First Asian Location in Seoul's Gangnam District

Chipotle bets on Korea for first bite of Asia

Three decades after a single burrito shop in Denver opened on the idea that food has the power to change the world, Chipotle Mexican Grill will carry that ethos into its very first Asian store in Gangnam on Wednesday. Chipotle said that Korea has the consumers and the partner it needs to anchor its expansion across Asia under its vision of "Food with Integrity," and Gangnam is a fitting foothold as a leading commercial district. "This represents a very significant milestone in the growth strateg

By The Korea Herald