Coca-Cola Expands Holiday Marketing Dominance to Halloween

The beverage giant aims to replicate its successful Christmas branding strategy by launching a major campaign to capture market share during the Halloween season.

26 Aug, 19:33 — 26 Aug, 19:33

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thestreet6d ago

Beverage giant wants to take over Halloween in bold new plan

Coca-Cola already owns Christmas through one brand. Now it wants a second holiday.

By Peace Longe

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Coca-Cola Expands Holiday Marketing Dominance to Halloween

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Beverage giant wants to take over Halloween in bold new plan

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