Coca-Cola's New Branding Draws Comparisons to Marlboro

Coca-Cola's recently introduced new brand design has prompted some fans and font enthusiasts to point out similarities to the typeface used by the cigarette brand Marlboro.

24 Jul, 15:34 — 24 Jul, 15:34

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NYTMostly Factual38d ago

Coca-Cola’s New Branding Reminds People of Marlboro

After the soda company introduced a new brand design, some fans spotted similarities to the typeface used by the cigarette brand. Enter the font nerds.

By Remy Tumin

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Coca-Cola's New Branding Draws Comparisons to Marlboro

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Coca-Cola’s New Branding Reminds People of Marlboro

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