I thought vaping was harmless until I couldn't stop. I co-founded a company with my best friend to help others quit.

Caroline Huber cofounded Jones. Courtesy of Caroline Huber Caroline Huber started a nicotine replacement company targeted toward Gen Z. She and her best friend had both struggled to quit vaping. They make time for their friendship outside working together. This as-told-to essay is based on a conversation with Caroline Huber, cofounder and co-CEO of Jones. It has been edited for length and clarity. I started smoking very casually, mostly at parties after I'd had a few drinks. I wasn't depend...