Coke and Pepsi Capitalize on 'Dirty Soda' Trend

The 'dirty soda' trend, featuring drinks like Dirty Mountain Dew and Coca-Cola Cherry Float, is gaining mainstream popularity, prompting beverage giants Coke and Pepsi to capitalize on it to boost sales.

29 Apr, 11:30 — 29 Apr, 11:30

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marketwatchMostly Factual117d ago

‘Dirty soda’ is going mainstream. Coke and Pepsi are trying to cash in.

Drinks like Dirty Mountain Dew and Coca-Cola Cherry Float are helping the two beverage giants prop up sales. Other major brands are jumping in on the trend as well.

By Bill Peters

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Coke and Pepsi Capitalize on 'Dirty Soda' Trend

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‘Dirty soda’ is going mainstream. Coke and Pepsi are trying to cash in.

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