Buldak is an experience, not just noodles: Samyang America CEO

Samyang Foods' record revenue of over 2 trillion won ($1.38 billion) last year laid bare just how much the US has come to matter to the Korean food company, with younger consumers turning its spicy Buldak noodles into both a culinary dare and an unlikely pantry staple. Much of that momentum traces back to early 2023, when Shin Yong-sik took the helm at Samyang America, which was a far smaller operation then than it is today. By 2025, the subsidiary had expanded to $419 million in revenue, with B

By The Korea Herald