Swatch Pocket Watch Frenzy Reflects Historical Consumer Trends

The recent consumer frenzy surrounding Swatch's €400 pocket watch is not a new phenomenon, with historical parallels in consumer behavior.

23 May, 06:00 — 23 May, 06:00

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rte-newsMostly Factual29d ago

Time and again: The frenzy that hit Swatch is nothing new

You might think the frenzy around Swatch's €400 pocket watch is proof that younger people have lost the run of themselves, but these kinds of consumer frenzies are nothing new, writes Adam Maguire.

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Swatch Pocket Watch Frenzy Reflects Historical Consumer Trends

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Time and again: The frenzy that hit Swatch is nothing new

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