Nestlé Shifts Focus to Cold Coffee Amid Global Trend

Nestlé is increasingly focusing on cold coffee products like iced lattes, responding to a booming global trend, particularly popular among Generation Z consumers.

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20-minutenGerman8d ago

Iced Latte statt Espresso: Warum Nestlé auf kalten Kaffee setzt

Kalter Kaffee boomt weltweit – besonders bei der Gen Z. Nestlé will diesem Trend mit einem neuen Espresso-Konzentrat folgen. Doch wieso kommt der Konzern erst jetzt auf die Idee? Das sagt der Nescafé-Chef der Schweiz.

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Nestlé Shifts Focus to Cold Coffee Amid Global Trend

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Iced Latte statt Espresso: Warum Nestlé auf kalten Kaffee setzt

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