Movie Theater Operators Weigh In on Fewer Trailers, Too Much Texting and Today’s Bankable Stars: ‘Zendaya and Tom Holland Are the Next Gen’

Is the great movie theater reset truly, finally, actually upon us? Hollywood keeps prophesizing about the industry’s long-awaited recovery… only for domestic box office grosses to remain frustratingly behind pre-pandemic levels. Already, 2026 has started strong — and cinema operators believe this year’s slate has the goods (for real this time) to get the business […]

By Rebecca Rubin