Why the NWSL is entering the 2026 season in its healthiest business position ever

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. Name-dropped today: Trinity Rodman, Travis Kelce, Tom Brady, “Peaky Blinders,” Magic City, Lionel Messi, Michael Jordan, Alysa Liu and more. Let’s go: Driving the Conversation NWSL’s biggest season ever As the NWSL prepares to kick off its 2026 season Friday night (Washington Spirit fans, stand up!), the league’s health has never been stronger. 📺 TV ratings and visibility: The last time the NWSL was on TV, it set a...