Airlines are absorbing up to 50% of surging jet fuel costs. Alaska is still betting on premium international flights

An Alaska Airlines executive said most carriers are absorbing up to 50% of increased jet fuel costs. Justin Sullivan/Getty Images Alaska Airlines launched its new Seattle-to-London route on Thursday, at a testing time for aviation. An executive told Business Insider most airlines are only covering up to 50% of increased fuel costs. But Alaska's move into transatlantic flights helps attract more profitable premium travelers. Despite rising fuel costs, Alaska Airlines is pushing ahead with it...