Mercedes-Benz Korea partners with chef Son Jong-won in brand campaign

Mercedes-Benz Korea has launched a brand partnership program called “Mercedes-Benz Mate,” collaborating with renowned individuals across fields to communicate the brand’s values to the public in a more approachable way. As the first partner in the program, the company has teamed up with Son Jong-won, a prominent figure in Korea’s fine-dining scene. Son currently operates a French fine-dining restaurant and a Korean restaurant, both of which hold one Michelin star. Under the partnership, Son will

By The Korea Herald