I spent hundreds on my daughter's birthday. The thing she remembered most cost $2.

Olivia Pollock is a mom of two and VP of Evite. Courtesy of Olivia Pollock Olivia Pollock is a mom of two and vice president of brand at Evite. She says she's done with elaborate kids' parties for her own kids. She changed her mind after throwing her 7-year-old a pricey Taylor Swift-themed event. This as-told-to essay is based on a conversation with Olivia Pollock, vice president of brand at Evite. It has been edited for length and clarity. I have a core memory of getting ready for a friend...