Creators are the new kings of advertising's biggest bash

Creators are expected to be the stars of the show at the Cannes Lions ad festival this year. Pictured: guests at a Spotify Beach concert at Cannes Lions 2025. Dave Benett/Getty Images for Spotify A version of this post appears in Cannes Diary, a daily pop-up newsletter covering Cannes Lions. Sign up for Business Insider's weekly marketing newsletter, CMO Insider. Move over, Mad Men. Cannes is a creator town now — at least for the next week. A legion of influencers will be among the estimate...